Haircare brand · concept
ZOHAR
Chocolate and gold, quiet luxury
ZOHAR
A concept project for a premium haircare brand. ZOHAR in Hebrew means radiance, light. I built around that word a world of chocolate and gold, of warmth and value. A brand that feels different on the shelf of any salon.
"Your Source for Hair Perfection."
The story of the logo
The Z with its central bar creates a unique structure that blends classic and contemporary. Dark colours with gold accents — luxury that needs no explanation.
The palette
Deep chocolate and warm brown for the cartons and labels, a warm cream that mimics the paper of an old book, and two golds — caramel and sand — that complement instead of compete. The gold doesn't shine; it reflects. The whole palette is built to hold its own on a shelf next to haircare brands that have been earning shelf space for thirty years.
Beautiful precise hair in a clean quiet setting. Warm neutral palette, soft light, timeless elegance.
The brand in the real world
Brand book
Logo, palette, typography and applications. All in one document that lets someone else work with the brand without losing the direction.
View brand bookA brand whose quiet visual language says everything. The level is self-evident.
