Skincare brand · concept
VELORA
Restrained burgundy, premium without shouting
VELORA
A concept project for a premium skincare brand. I wanted to build something that feels confident without being arrogant. A brand that feels like a woman who has nothing to prove. The visual language connects the natural and the technological.
"Naturally & Beautifully."
The story of the logo
The logotype is typographic only — creating an identity that feels self-assured without needing a symbol. The soft letterform gives VELORA a fluid, pleasant and precise character.
The palette
Deep burgundy like a closed bottle of red wine, a wrap of blush rose and dusty mauve, and a soft cream as a base. I added a near-black (not a charred black) to anchor the palette at boutique altitude, not drugstore. The colour selection settled on the third pass; the first two were too pink.
Airy frames, soft clean light, precise close-ups, minimal elements and lots of visual quiet.
The brand in the real world
Brand book
Logo, palette, typography and applications. All in one document that lets someone else work with the brand without losing the direction.
View brand bookA brand that doesn't need to explain itself — because its look does all the work.
